Last year, Norwegian Cruise Lines introduced the Norwegian Escape, their newest and largest ship out of their 14-ship fleet. During the ship’s inaugural celebrations from October 22 to November 11, 2015, the Norwegian Escape broke social media records for the amount of social media usage at sea.
So how many posts are we talking about? Cruise-goers wrote 576,896 Facebook posts, 14,150 tweets, and posted 11,367 Instagram pictures – totaling 159 million impressions in just 21 days! The record was first set in 2013 by the inaugural launch of the Norwegian Breakaway, which was surpassed in 2014 by the …
