With the New Year comes new marketing and branding strategies for businesses, and the cruise industry isn’t one to be left behind. There is ample competition between cruise lines, and each company wants to reach the widest audience to entice potential cruise-goers to take a much-needed vacation at sea.
Celebrity Cruises is the latest cruise line to reveal a new marketing campaign, and it’s designed to reach a global audience. “Modern Luxury Lives Here” is the title of their newest campaign, which is using TV commercials and social media to highlight their premium offerings aboard. The campaign is also …